SEO Proxies – When You’re Serious about Your Search Ranking
Search engine optimization (SEO) is a massive industry, driving most online businesses. There are countless methods in practice today for doing the bread and butter of SEO: keyword research, technical optimization of a site and rank tracking. Everyone is trying to rank higher in Google Search by hiring SEO agencies, consultants and technicians. It’s no surprise there is a whole industry centered around search engine ranking. SEO proxies are a vital part of this ecosystem, so read on to find out the ways in which they are used to improve your search engine ranking.
What this article is about:
- Manual SEO tools
- Research competitors through an SEO proxy service
- Scrape SEO data with residential proxies
- Best SEO proxies
Manual SEO tools
Search engine optimization through an agency or a specialized SEO service is extremely expensive. Countless great tools like Ahrefs, Semrush, Majestic, among others, offer their services for a hefty price. Other vendors sell ‘do it yourself’ SEO tools or methods anyone can test, like ScrapeBox or Marketing Miner. These readily available software tools can help you automate search engine research and gather the data you need. SEO proxies are what makes most of these tools really jump into gear, because they let you scale your SEO operation as much as you need.
The great thing about manual SEO tools is that you can do everything you need yourself and for less money. The bare minimum of what you need is two things. First, you need a script that can act as a SEO keyword tracker or a SEO ranking tracker software. Next, you need some SEO proxies to keep your activities under the radar of search engines and competitors. I’m listing a couple of examples below, but you should know that the number of SEO techniques is growing constantly.
Site audits with SEO proxies
A site audit is something you can do either on competitors’ or your own site, or both. To do an audit, you have to crawl and scrape the information on a site. This means that you will have to open many pages, send hundreds or even thousands of requests to the server of that target site. Do this with an automated script like ScrapeBox and you are bound to have your IP blocked.
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This is where a rotating SEO proxy network server will make getting data for your site audit a breeze. Each of your requests will go through a different residential IP and will never alert the target server. You might also need proxies to scrape your own site, too, if it is protected by your hosting service provider.
Set up a script to gather data you need into a simple CSV file. Jack it into a backconnect proxy to rotate IPs for each connection, and get all the raw data for a site audit in minutes!
Research competitors through an SEO proxy service
When you do SEO research of a competitor, you can focus on dozens of details or questions. Is your competitor writing clickbait titles? Does their site rank higher than yours for a keyword? Does any link from their site on Google redirect visitors to another page? How many images do they use in their home page?
All of these questions and data can be accessed with a detailed website crawl. You can order a service like ScreamingFrog to do this, or you might want to grab a tool like ScrapeBox for a one-time payment. If you are a talented programmer, you can even write a scraping script yourself.
You might not realize it, but your IP can tell the competitor who you are and inform them that (and how) you are researching their business.
This means that you must hide your IP from the search engines and competitors, because you will access their servers many times to get the data you need. A rotating proxy with a backconnect node will set a random unique IP address for each of your connections. SEO backconnect proxies will do the trick if you want to crawl and scrape your competitor. You can even spy on them without showing any suspicious activity.
Scrape SEO data with residential proxies
Screen scraping is an industry standard for online data collection. You can use it for competitor research, search engine rank tracking, keyword research, technical SEO, site audits, content analysis. For example, you can connect to every page on your competitor’s site and see what title tags or how many words they are using for SEO purposes. You can also scrape search page information to see meta description and page title information for a keyword you are targeting.
To scrape any site without being blocked, you must use proxies. Residential proxies are the best choice for scraping and crawling, because they are IP addresses of unique devices. These devices do not share a subnetwork, which means they cannot all be blocked by your target.
Residential proxies are the best choice for SEO data gathering. Find out more here.
Rank tracking with proxies
Search engine optimization is a never ending process of tests and experiments. To know how well you are doing, you must have some way of measuring your results. You can measure traffic growth, but you also have to know if your ranking for targeted keywords and countries has improved.
Keyword ranking measurements should be done at a set interval. This means that you will run a search engine result scrape every week or month for every one of your target keywords and locations. Don’t forget to load up your proxies before starting to save time and not get blocked by the search engines.
Check search engine ranking in any country with local proxies
Do you localize your site? Want to check how it looks in search results from other countries you target? Use SEO proxies with location targeting to test any search query from a country and see if everything looks and works well. This is a lot cheaper than hiring local QA testers.
If you want to rise in the search result rankings in other countries, you have to do more than just create localized content and optimize your site. In essence, you have to go through your whole SEO strategy for each country (targeting keywords, researching competitors, etc.)
To track how you rank in the results for another country, you must use an IP addresses from that country to see the most precise results. A geo-targeted proxy network will let you use random IPs from a country and track your search engine ranking in any country.
Start using residential proxies with location targeting to track search rankings in any country.
Simulate traffic through SEO proxies
Note: this sections goes into the gray zone of SEO, but it needs to be said, because your competitors are most likely using it to outrank you right now.
Simulated traffic emerged from findings which showed that one of the major factors determining your site’s ranking is the click through rate and dwell time. To put it simply: the more users click your site in the results and spend time on your site, the better it will rank if future results for the same search queries. This is why most businesses simulate a good part of their traffic, bumping up their click-through rate and dwell time for SEO.
If you are trying to simulate traffic, use a web automation script like GSA or WhiteHatBox to enter a search term into Google or Bing, scroll to a result from your site and click it. Then make the script browse your site for a while. This will tell search engines that your site has good information for that query. Remember to clear the cache and change the browser’s signature for each request, as well as rotate the IP address. Again, know that this practice is frowned upon by search engines, so use it with caution and test it out on a secondary site first.
Best SEO proxies: fast, anonymous, unlimited threads, location targeting
SEO agencies and SEO specialists alike will tell you that you need a reliable, anonymous proxy network to really put your SEO into gear. Here is what you will need:
Fast SEO proxies
Scraping, crawling, site auditing and traffic simulation relies on the proxy speed. Not to toot our own horn, but we have a proven proxy response time advantage against the industry average, but you can test other providers, too. You can always come back for quality SEO Proxies at Smartproxy.
Unlimited proxy threads for SEO
A proxy network with unlimited threads will let you send as many concurrent connection requests as you need. Every connection has a separate IP address, so you can scrape, crawl, audit quickly and at scale. We’re not bragging when we say that our proxy network is unlimited. Because it is! Ten million residential IPs with unlimited threads can more than satisfy your SEO needs.
Location targeted SEO proxies
You can use every SEO technique for every country to see how your site and your competition perform in the EU vs the US, for instance. Again, we know what any competent SEO executive needs, so it’s no coincidence that we offer location targeting for over 195 countries and cities world-wide!
Smartproxy is where you can buy the best SEO proxies. See which plan is best for you.