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A widely available internet leaves the door open for people to find information about everything. For example, everyone can check a business's online presence before trusting it. So, everything that could be found online about your brand helps your potential audience evaluate if you’re legit.
Statistics only prove that – 9 out of 10 online shoppers admit that reviews influence their buying decisions. It stands to reason – checking unbiased opinions helps avoid low-value products and potential scams. And who wants that? So, for businesses analyzing their customers’ reviews becomes a not-to-miss-out factor.
However, reviews are just one part of the game. Brand reputation management consists of various elements that form the customers' perception of the company. If it’s still a gray area for you, this blog post could be your starting point.
Let's say you run a local physical business and don't plan to increase its online visibility. No matter how local you are, chances are your potential customers still search for your products or services online. By doing that, they look not only for detailed information about pricing, shipping, or payment methods but some evidence on whether they should trust you or not.
The online world has already changed various markets’ landscapes by making businesses visible on multiple platforms. There’s both a cool thing – more people can hear about you, and a bad thing – if you mess up, a bigger audience will witness your failure. Whether positive or negative news about your company is floating around, it affects your brand image whether or not you’re aware of that.
And even if your business is not operating online, that doesn’t mean that talking about you is not buzzin’ around. If you want to manage it and start taking it seriously, online reputation management comes into play.
Reputation is the result of how your company acts and how people perceive its behavior. If you’re not the sitting-on-the-fence type, you can impact your online reputation. Here’re some actions which can fall under the business reputation management umbrella:
Additionally, business reputation management can help you improve your company because:
Some companies are pushy as they constantly remind you to leave a review about a product or a service. They do so with reason.
Statistics show that 3 out of 4 customers rely on positive reviews before making a purchase, while 6 out of 10 customers choose not to trust a brand after skimming through negative reviews. So, the reviews are a gold mine for businesses to grow and prosper.
The review quantity matters too – it shows that many people trust the company (of course, if the majority reviews are positive). Some official sites showing your business reputation:
Social media mentions and comments
Social media is another place where your potential customers love to interact with each other. Generally speaking, the brand's social media activity invites people to participate in discussions. In turn, that engagement ends up attracting even more people.
Those discussions might not necessarily happen on your official accounts. It can happen in public groups or personal accounts. Following mentions of the brand could be a great way to start if you want to be aware of your image on social media platforms.
Forums have never been dead. Close communities are another place where people gather to find relevant peer reviews about literally everything. Reddit and Quora are probably the most known forums. Still, there are countless niche ones where the discussions are pretty active.
Forums are a good niche for business communication and gathering various other opinions about your brand. While the forums’ reach cannot be compared with social media, they attract more specific niches. If your target audience could be named as one – you might be keen to know their pains and gains.
Theoretically, monitoring those three sources sounds doable. In reality, finding something handy could be tricky due to:
Quick response. Needless to say, reputation management consists not only of real-time monitoring but also of accurate responses. If you notice some slander spreading around and answer in a logical manner, it could help your company avoid false accusations.
The internet is a borderless space. To be aware of every mention out there could be like searching for a needle in a haystack, especially if you’re operating internationally. In such a case, data scraping comes in handy.
If you don’t have a clue where to start with reputation management, the first step could be gathering your company's mentions from search engines. They're a great source for learning what channels you should focus on later.
On top of that, almost 70% of user experience online starts with a search engine. While people are googling you, they automatically build their perception of your brand from the results popped on the first page. So, search engine optimization (SEO) is not accidentally one of the key aspects of reputation management.
Scraping is a great option to find out real-time changes on SERPs. Unfortunately, search engines are usually a tough target. They have top-notch anti-bot systems, which means you’ll receive CAPTCHAs more often than usual even if you use proxies. Gladly, there’s a solution.
Being announced as the Best Value Provider 2022 by Proxyway, we’re not feeling guilty bragging a bit about our SERP Scraping API. The combination of a data scraper and a parser armed with the best elite proxies aids our customers in gathering data from search engines like a breeze. The software takes care of the scraping process after sending a request. It picks the results and packs them into a neat JSON format for more pleasant further analysis.
With our fully equipped tool, you can gather Google or other search engines' SERPs. By choosing Smartproxy, you get:
By the way, we have three more scraping tools if SERPs aren't your target. Web and eCommerce Scraping APIs are powerful tools for gathering data from various sites. Besides, we also have No-Code Scraper in case you don't have any coding experience and just need a tool that does everything instead of you.
Business reputation isn't the kind of thing you want to abandon. But if you’re only now getting involved in that, fret not; we can cover that part with our SERP Scraping API. Don’t shilly-shally; better ask our round-the-clock support if you still don’t know where to start.
Ella’s here to help you untangle the anonymous world of residential proxies to make your virtual life make sense. She believes there’s nothing better than taking some time to share knowledge in this crazy fast-paced world.
There're plenty of them, but the main ones are:
Business reputation has a side and non-direct effect on other important aspects like:
A business image is like a Lego tower built using different blocks. The main ones are: