smartproxy
Back to blog

Ad Verification Best Practices: A Comprehensive Guide

According to Markets and Markets research, the AdTech market is projected to grow from $579.4B (2023) to $1496.2B by 2030, with an annual growth rate of 14.5%. As the ad verification landscape accelerates, so does the need to collect publicly available real-time data.

In this guide, we’ll explore the essential strategies and techniques required to maintain ad integrity, combat fraud, and maximize campaign performance in this ever-changing industry. Our marketing experts gathered all the best practices

Vilius Sakutis

Vilius Sakutis

Mar 25, 2024

6 min. read

Ad verification best practices

What is an ad verification?

Ad verification ensures that online ads are displayed accurately and meet agreed-upon standards. It validates if ads appear in the right places, at the right times, and to the intended audience.

This process helps advertisers ensure their ads reach the right people and aren't on inappropriate or fraudulent websites while staying on track with the marketing spend. Ad verification also guarantees compliance with industry rules to keep advertising transparent. It helps catch and stop ad fraud, like click or impression fraud, that often skews the marketer's campaign results. By leveraging various AdTech platforms, marketers can easily monitor ad placements, analyze performance, and identify bot traffic.

Ad verification best practices

Marketing gurus must keep their knowledge fresh to guarantee the effectiveness of advertising endeavors. Our team shares a few helpful tips:

  • Do your research. It's essential for marketers to choose ad verification solutions that suit their specific requirements – consider the nature of the advertising campaigns, target audience, budget, the type of campaign, and the most relevant platforms.
  • Advertise only on reputable sites. As the advertising industry grows, more platforms that promise great reach at almost zero costs pop up. However, it’s essential to check whether the platform has all the necessary safeguards in place to protect advertisers' interests and ensure their ads are displayed to genuine audiences. The most popular certificates to look for are the Interactive Advertising Bureau (IAB) and Trustworthy Accountability Group (TAG).
  • Comply with data privacy regulations. Choose ad verification solutions that maintain transparency about data collection and analysis processes and adhere to applicable regulations.
  • Blacklist bots. Even if you identify the bot traffic and exclude it from the ad campaign, it’s essential to blacklist fake traffic bots for all your ads.
  • Monitor your campaigns regularly. Ad verification is not a one-off task, so marketers should monitor businesses' advertising campaigns regularly. Schedule a daily or weekly check-up on all your online ads and identify whether the ad spend matches the expected return on investment and if the bot traffic didn’t influence the results.

How can proxies help you with ad verification?

Proxies can be super helpful for ad verification. When you're verifying whether your ads are displayed correctly, most of the time, you can only check the placements that were set for your region. But if you’re running global campaigns, you can only verify the placements by switching your original IP address. That's where proxies come in handy.

Proxies act like a bridge between you and the internet, routing the traffic through a different IP address. So, instead of checking from just one spot, you can use proxies to view ads from various global locations.

Ads might look different depending on the region. As each country has its own set of rules for advertisers, some might not display your ad image, or the bot might automatically tweak the text ad to fit the local context. With proxies, you can hide your real IP, which is crucial for ad verification. Most ad platforms collect data like cookies or ISP (Internet Service Provider) info, so the results might be tied to your region even if you use some advanced AdTech platform. Also, proxies help avoid getting blocked by ad platforms. If you're checking the ads frequently, anti-bot systems might identify you as a bot and restrict your access to the platform.

Marketers often use proxies because they can help simulate different devices and browsers. Most ads appear differently on a mobile device than on a computer or Chrome versus Mozilla Firefox. With proxies, you can mimic these different setups and make sure your ads look good everywhere.

How to choose proxies for ad verification?

Choosing the right type of proxies is important for ensuring accurate and reliable results when running ad verification checks. Here's a breakdown of steps to go through when choosing a proxy:

  • Assess your needs. Determine the specific requirements of your ad verification process. Consider factors such as the number of locations you need to check ads from and the frequency of checks.
  • Browse proxies for AdTech. There are different types of proxies, including datacenter, residential, ISP, and mobile proxies. Datacenter proxies are fast and cost-effective but may not provide the necessary location diversity or high authenticity as they originate from data centers and might be an easy target for anti-bot systems. Mobile proxies simulate mobile device connections, offering a diverse list of ASNs, but they’re considered a premium proxy type with a higher price tag than datacenter ones. Static residential or ISP proxies combine the stability of datacenter proxies with the residential proxies' speeds, but they often lack an extensive country list. Last but not least – residential proxies offer IPs associated with real household devices connected to the local networks, providing greater authenticity, often coming with IP pools from various locations.
  • Evaluate proxy providers. Research and compare different proxy providers to find a perfect match. Look for providers with a good reputation for reliability, speed, and 24/7 customer support. As ad verification requires diverse locations, choosing the provider offering big IP pools with extensive location coverage is best.
  • Test the proxy performance: Before committing to a provider, test the proxy type that suits your needs. First and foremost, pair your app or browser with proxies, visit an IP checker website like What is My IP?, and check whether your original IP address was swapped with a proxy one.

Bottom line

Ad verification is a task that every marketer should include in their agenda. When done manually, such tasks might require a lot of time and effort; however, with the growing need, more platforms are popping up in this landscape. As Robert Cannon once said, everything that can be automated will be automated, so do your own research, leverage the industry’s best practices, equip residential proxies, and run your ads like a pro.

About the author

Vilius Sakutis

Vilius Sakutis

Head of Partnerships

With an eagerness to create beneficial partnerships that drive business growth, Vilius brings valuable expertise and collaborative spirit to the table. His skill set is a valuable asset for those seeking to uncover new possibilities and learn more about the proxy market. 

Linkedin: https://www.linkedin.com/in/vilius-sakutis/

All information on Smartproxy Blog is provided on an "as is" basis and for informational purposes only. We make no representation and disclaim all liability with respect to your use of any information contained on Smartproxy Blog or any third-party websites that may be linked therein.

In this article

What is an ad verification?

Save big by bundling residential and mobile proxies

Never tried mobile proxies? Now is the best time to leverage the highest success rates and premium ASNs.

Grab a bundle

or

smartproxy
Chat with us

Related articles

ISP proxies vs. residential proxies

ISP Proxies vs. Residential Proxies

Navigating the array of proxy types can be arduous when you just want a reliable solution to get the job done. But it’s important to choose wisely because opting for the right proxy could mean the difference between overspending for mediocre results and achieving optimal performance within your budget. That’s why, in this blog post, we’ll demystify the debate on ISP proxies vs. residential proxies, clarifying their key similarities and differences.

Vilius Sakutis

Vilius Sakutis

Feb 06, 2024

5 min read

How to Manage Multiple Accounts on Reddit: A Comprehensive Guide

How to Manage Multiple Accounts on Reddit: A Comprehensive Guide

Reddit is one of the biggest social media platforms out there. It has established itself online as a vibrant hub for sharing content, discussions, building communities, and posting cat memes. According to the latest data, the website attracts over 430 million users worldwide every month, and about 57 million visit the website daily. That’s a lot of people looking at cat memes. Many Redditors create multiple accounts to participate in different communities, and it’s important for a business to understand why they should also consider doing so as well. However, many challenges come with it, such as risks of IP bans, privacy and anonymity concerns, and management difficulties without proper tools.  Luckily, Smartproxy offers an amazing solution called the X Browser. It’s a browser that enhances your privacy and allows you to run multiple sessions at once, making it perfect for seamless multiple account management. It’s very easy to set it up, get started, and begin using it right away.

smartproxy

James Keenan

Oct 09, 2023

10 min read

Frequently asked questions

What are the benefits of ad verification?

With ad verification, marketers can identify whether the campaigns are displayed correctly. 

What are the 4 core pillars of ad verification?

These are the four main pillars that ad verification is carried:

  • Brand safety and suitability
  • Geo-targeting
  • Visibility
  • Frauds

Get in touch

Follow us

Company

© 2018-2024 smartproxy.com, All Rights Reserved