Digital Marketing
Digital marketing, also called online marketing, uses online media channels to connect with potential customers. It includes search engines, websites, social media, content, email marketing, and much more. Digital marketing can bring many benefits, such as global reach, customer personalization, or even lower costs compared to traditional marketing methods.
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How to Analyze Competitors in Google Ads: Guide, Systems, and Tools 2025
Competitor analysis in Google Ads equips businesses with the tools to scrutinize rivals, adapt to market trends, and enhance advertising strategies. By continuously monitoring competitors and leveraging their insights, you can boost performance, maximize ROI, and secure a competitive edge. In this blog post, we cover key metrics, essential tools, and strategic insights to help you optimize campaigns and stay ahead of the competition.
Dominykas Niaura
Feb 14, 2025
12 min read
Why the Biggest Black Friday Discounts Aren’t Always the Best Deals
Only 2% of discounted products are cheapest on Black Friday, but why are so many people still crazed about buying something? Since the first big Black Friday, this shopping festival got the tag as the best day to buy various items in brick-and-mortar and online stores. However, with record sales every year and growing competition, retailers have started to employ advanced strategies during this shopping season, making many of these deals not as valuable as they might appear.
Vilius Sakutis
Nov 19, 2024
6 min read
Ad Verification Best Practices: A Comprehensive Guide
According to Markets and Markets research, the AdTech market is projected to grow from $579.4B (2023) to $1496.2B by 2030, with an annual growth rate of 14.5%. As the ad verification landscape accelerates, so does the need to collect publicly available real-time data.
In this guide, we’ll explore the essential strategies and techniques required to maintain ad integrity, combat fraud, and maximize campaign performance in this ever-changing industry. Our marketing experts gathered all the best practices
Vilius Sakutis
Mar 25, 2024
6 min read
Web Scraping: Best Practices And Challenges [VIDEO]
OK, let’s be honest. There's no secret that some websites hold a huge amount of precious data, such as pricing and product details, content, consumer sentiment, and much more. Accessing such data is extra useful for marketing and research purposes. And boy, oh boy, can it skyrocket your business to the next level.
James Keenan
Nov 26, 2021
6 min read
Quick web scraping project ideas for fun and profit
Web scraping has various uses and can be a huge time saver. It’s helped to start and run many businesses with best llc services, collect data for research, or simply automate boring menial work. But if you’re looking to get into data scraping, you’ll often find it presented as some abstract rocket science. Market research, alternative data, business insights? Sounds nice – but how the heck do I apply that for my needs?
Our friends at Smartproxy asked us (the Proxyway team) to provide some actionable web scraping project ideas. You can try them right away – and maybe even cash in while doing so.
Adam Dubois
Oct 07, 2021
7 min read
How a Residential Proxy Network Helps Ad Verification
Ad verification is a broad term for things digital advertisers do to make sure their ads appear on appropriate sites. It also checks for ad fraud, fake impressions, and fake ad clicks. If you are buying ads online, there are many techniques you can use to verify your ads. Two common ones done with an ad proxy are: localized ad verification and ad vendor verification. The first one checks how ads appear in other countries, while ad vendor verification protects you from ad fraud.
James Keenan
May 28, 2021
5 min read