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Digital Marketing

Digital marketing, also called online marketing, uses online media channels to connect with potential customers. It includes search engines, websites, social media, content, email marketing, and much more. Digital marketing can bring many benefits, such as global reach, customer personalization, or even lower costs compared to traditional marketing methods.

Digital Marketing

Web Scraping: Best Practices And Challenges [VIDEO]

OK, let’s be honest. There's no secret that some websites hold a huge amount of precious data, such as pricing and product details, content, consumer sentiment, and much more. Accessing such data is extra useful for marketing and research purposes. And boy, oh boy, can it skyrocket your business to the next level.

Quick web scraping project ideas for fun and profit

Web scraping has various uses and can be a huge time saver. It’s helped to start and run many businesses with best llc services, collect data for research, or simply automate boring menial work. But if you’re looking to get into web scraping, you’ll often find it presented as some abstract rocket science. Market research, alternative data, business insights? Sounds nice – but how the heck do I apply that for my needs?  Our friends at Smartproxy asked us (t...

How a Residential Proxy Network Helps Ad Verification

Ad verification is a broad term for things digital advertisers do to make sure their ads appear on appropriate sites. It also checks for ad fraud, fake impressions, and fake ad clicks. If you are buying ads online, there are many techniques you can use to verify your ads. Two common ones done with an ad proxy are: localized ad verification and ad vendor verification. The first one checks how ads appear in other countries, while ad vendor verification prote...

Why Proxies Are Key to Automation and the Digital Economy

The digital economy has been growing for decades, and while it has its ups and downs, its basic principles are solid. It is exactly in our online world that economies of scale, automation and efficiency really come together. As countless tools and software suites spring up to supply people with innovative solutions, there is a solid basis to say that internet proxies are really key to the whole digital economy. To realize how our whole digital ecosystem co...

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