Cely, a fast-growing startup successfully overcame IP blocks while gathering data from social media targets. Find out how they did it and how you can do the same.
Gathering Brazilian social media data in bulk for influencer marketing insights.
Collecting massive amounts of data without IP blocks.
Residential proxies to reach social media targets without IP blocks in the Brazilian market.
– <0.61 second proxy response time;
– 99.47% success rate;
– City-level targeting;
– Easy-to-use dashboard;
– 24/7 tech support.
Cely is a Brazilian startup that claims to democratize influencer marketing by connecting brands and content creators of all sizes and niches. The platform uses data intelligence to help brands find the best match for collaboration and empowers smaller creators to stand out. They provide data insights and consulting services for their clients too.
Cely was founded in 2016, first named as Celebryts, and has been building its technical product since 2020.
– Mauro Rezende, CTO of Cely
Cely, a rapidly expanding startup that monitors over 100,000 content creators, faced various IP blocks and CAPTCHAs as soon as it started to scale data gathering. The company needed a massive amount of data to prepare insights – from real-time engagement metrics to snapshots of content audiences. Besides, the startup primarily serves clients in Brazil and Latin America, so Cely preferred a localized data collection option.
The company initially tried setting up its proxy server to combat IP blocks. As the demand increased, the internal server couldn't handle the number of requests, and Cely risked getting blocks on their IP addresses.
"We use comparative analysis to uncover why some posts perform better than others by looking at how they fare across different content creators' accounts," says M. Rezende. "While providing high-quality analysis is the core of our business, the timeliness of the data is also crucial in helping our clients make informed decisions and drive success." To ensure unstoppable data collection flow, the professional proxy service was inevitable, and Cely started looking for a trustworthy partner.
Cely's management knew that choosing a reliable residential proxy service was key to their long-term success. The startup specifically required residential IPs since they needed a city-level targeting option and a wide pool of Brazilian IPs.
“We were testing four well-known proxy providers to evaluate their capabilities,” says the CTO of Cely. “We had specific criteria for choosing the provider: first, the proxy solution had to be easy to integrate to our infrastructure and work well; second, we needed proper 24/7 support in case of emergencies; and third, the price had to be reasonable. After testing all four providers, we found that Smartproxy had the best balance of these criteria."
Cely performed stress tests to see how the service would perform under heavy data collection. Now, the company uses Smartproxy's residential proxies to gather data, which is then stored in a raw data inbox and processed through a data pipeline. The collected data is used to create reports and insights for Cely's customers.
If you’re looking for a proxy provider for your business, here are M. Rezende suggestions how on to find the perfect one:
Share this case study