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How to Fix Amazon’s "Sorry, Something Went Wrong on Our End" Error

Have you been on a shopping spree on Amazon and suddenly got stopped in your tracks by the "Sorry, something went wrong on our end" error? The page displays photos of beautiful dogs of Amazon, but neither "sorry" nor the dogs will help with your frustration. This error can interrupt your browsing and purchasing in an instant, so what can you do? In this blog post, we’ll dive into the causes of this error, ways to troubleshoot it, and tips to avoid it in the future so your shopping adventures remain enjoyable.

Dominykas Niaura

Jan 28, 2025

8 min read

What is this Amazon error?

The "Sorry, something went wrong on our end" error, often nicknamed the "dog page" because of its adorable dog photos, is a common issue users encounter on Amazon. It typically signals a disruption in the platform's ability to process your request.

This error can stem from several causes. It might be due to server interruptions on Amazon’s side, problems with your internet connection, or access restrictions Amazon has put in place.

One frequent trigger involves sending too many requests from a single IP address, which can occur when attempting to collect data from Amazon without using proxies. In such cases, Amazon may flag the activity and temporarily restrict access.

What are this error’s common causes?

The "Sorry, something went wrong on our end" error can be frustrating, but understanding the common causes will help you troubleshoot it. Here are some of the usual culprits behind this issue:

  • Request limits. Amazon limits the number of requests a user can send within a specific timeframe. If you exceed this limit, you might encounter the error as a way to prevent overloading the platform.
  • Regional restrictions. Amazon’s services aren’t universally available. In some countries, certain features or pages may be restricted, leading to access issues and triggering the error message.
  • Broken URLs. A mistyped or outdated URL can redirect you to a page that doesn’t exist, landing you on the "Sorry, something went wrong on our end" error.
  • Browser fingerprinting. Amazon uses advanced tracking techniques like browser fingerprinting, which collects data such as cookies, headers, and other parameters to create a unique user profile. If the system flags your activity as suspicious or bot-like, it may block your requests.
  • Low-quality proxies. If you’re using proxies to mask your activity, make sure they’re reliable. Poor-quality or blacklisted proxies can lead to blocked requests and the dog page error.

How to fix this error?

There are several ways to address the "Sorry, something went wrong on our end" error, depending on the root cause. Here's how you can fix it:

  • Check your internet connection and refresh the page. Sometimes, the issue is as simple as a poor network connection or a glitch. Refreshing the page or switching to a stable internet connection often resolves the problem.
  • Try a different URL. If you suspect the issue is due to a broken or incorrect URL, double-check the link or try accessing the same page through Amazon’s search function.
  • Reduce request frequency. For users engaging in large-scale data extraction, reducing the number of requests sent within a short timeframe can help avoid triggering rate limits.
  • Clear your browser cache and cookies. Amazon uses browser fingerprinting to track activity, so clearing your cookies and cache might help reset your session and resolve the issue.
  • Customize browser fingerprints. Store session cookies to simulate a continuous user session, which helps avoid detection. Additionally, customize headers by including "User-Agent," "Accept-Language," and "Referer" values that align with those used by real browsers.
  • Switch to a different network or device. If your IP has been flagged, switching to another network, using a different device, or employing proxies can help you regain access.
  • Use proxies for localization. If you’re trying to access a country-specific version of Amazon, proxies can help you bypass geographic restrictions. Using a residential proxy in the target country will let you access localized pages.
  • Use an Amazon Scraping API for data extraction. For users extracting data from Amazon, a dedicated API can be a game-changer. Our Amazon Scraping API is specifically designed to handle the challenges of scraping Amazon pages, such as rate limits, CAPTCHAs, IP bans, anti-bot protection, and more.
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What are some tips to prevent this error?

Preventing the "Sorry, something went wrong on our end" error requires a proactive approach, especially if you frequently interact with Amazon’s platform. Here are some practical tips to minimize the chances of encountering this issue:

  • Set request delays. If you’re using a scraper to extract data from Amazon, avoid overwhelming their servers by setting appropriate delays between requests. This simulates human browsing behavior and reduces the risk of being flagged for sending too many requests too quickly.
  • Limit the number of concurrent requests. Sending too many requests at the same time can raise red flags. Limit the number of concurrent connections or threads to stay within Amazon’s acceptable activity thresholds.
  • Clear cookies and cache periodically. To avoid being flagged by Amazon's tracking systems, clear cookies and cache data from your browser or scraping tool regularly. This helps reset your session and reduces fingerprint accumulation.
  • Keep your software up to date. Whether you're using a browser, scraper, or proxy management tool, ensure that your software is updated regularly to align with Amazon’s evolving anti-bot measures.
  • Test your setup before scaling. If you're implementing scraping or automated activity, test your setup on a small scale before scaling up. This helps identify potential issues and optimize your strategy without risking widespread bans.
  • Use proxies with country-specific targeting. Regional restrictions can sometimes prevent access to specific pages or features. By using proxies from the desired location, you can bypass these limitations.
  • Monitor for CAPTCHAs and respond promptly. Amazon may use CAPTCHAs to verify user authenticity. Implement tools that can detect CAPTCHAs and either resolve them automatically or pause activity until they're addressed.
  • Combine proxy rotation with browser fingerprint customization. Pairing rotating proxies with browser fingerprint customization is one of the most effective ways to avoid detection. Proxies ensure that your requests appear to originate from different IPs, while fingerprint customization helps replicate genuine user activity. Together, these strategies create a robust defense against Amazon’s anti-bot systems.

How to choose the right proxies?

Proxies can be crucial in preventing the Amazon "Sorry, something went wrong on our end" error. Let's explore the characteristics of the three main proxy categories.

Datacenter proxies offer high speeds and are budget-friendly, but Amazon tends to detect them more easily since they come from cloud providers. While they might work for occasional use, they’re not recommended for regular or large-scale Amazon access.

Residential proxies route your traffic through real household devices, making them ideal for Amazon scraping. They look like regular user connections and work great for accessing any region’s content. Even though they cost more than datacenter proxies, their reliability justifies the cost for serious data collection needs.

Mobile proxies use mobile carrier IPs and offer top-notch anonymity, but they're expensive and usually slower than other options. For most Amazon tasks, using mobile proxies is probably excessive.

For the best results, go with residential proxies and make sure to use rotation features – this helps you stay under Amazon’s radar by automatically switching IPs at set intervals.

To sum up

While Amazon's "Sorry, something went wrong on our end" error can be confusing, it’s usually triggered by hitting request limits, regional restrictions, or security checks. The good news is that there are effective solutions at your disposal. Using quality proxies can help you navigate around geo-restrictions, and if you need to collect data at scale, our Amazon Scraping API can handle everything, including proxy management and CAPTCHA bypass. With these tools, you'll be able to access Amazon smoothly and get exactly what you need from the platform.

About the author

Dominykas Niaura

Copywriter

As a fan of digital innovation and data intelligence, Dominykas delights in explaining our products’ benefits, demonstrating their use cases, and demystifying complex tech topics for everyday readers.

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Frequently asked questions

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