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The rise of social media has pushed the internet to evolve into a digital marketplace for social properties. With the recently-deceased (and, frankly, unsuccessful) trend of buying audience members, people started seeking out to buy Instagram accounts with real followers. In the past few years, this business has skyrocketed. So here’s everything you need to know if you’re interested in buying an Instagram account.
Buying an account that has an already established following can get you a great kick start on your marketing campaign. Let’s face it: Instagram has become way more than a photo-sharing platform. It’s warped into the best advertising board out there. From managing several accounts to influencing a niche audience － it seems that Instagram has it all.
If you’re out and about buying yourself some Instagram accounts, there are several steps you don’t want to miss:
I scrolled through several different online marketplaces and middleman companies. I wanted to get a sense of what the price range is for buying an Instagram account. As expected, it usually depends on the follower count and engagement. For example, an established travel account with 10K followers retails for $180. Meanwhile, the biggest account I could find – a banging 1.3M follower one – is up for sale for a decent $40K.
It seems that there are three major hotspots to buy Instagram accounts:
As I mentioned middleman companies as one of the best choices for buying Instagram accounts, let’s overview some of them.
One of such companies is Viral Instas. They have multiple accounts up for sale in various niches such as travel and fitness. The follower range is usually from 4K to 251K (at the moment the bigger accounts seem to be out of stock). What I liked about Viral Instas is that they provide the Instagram handle before you make the purchase.
Consider this your chance to run a background check. See what the engagement is like, double check if the followers seem legit, keep an eye out for automated one-word/one-emoji comments. Viral Instas also provide an audience analysis themselves, so you can see a rundown of the following.
Another middleman service provider is Social Tradia. They have more categories to choose from, starting with food & nutrition and landing on meme accounts. The biggest account on there currently retails for $40K and has 1.3M followers.
Social Tradia doesn’t provide usernames to protect account sellers’ privacy. However, they do have a verification team that checks the validity of an account. If this sounds a bit shady to you, I’ll let you know that they make up for it with a neat feature. After you buy the account, you have 24 hours to test it out. If it’s not suitable for you, you can get a full refund.
Ok, I have to admit, this is a tricky one. As I was surfing through different forums, I saw a lot of mixed reactions. Unfortunately, most of them were negative and claimed that this middleman site is a scam. So when thinking about these guys, be extra careful.
They claim that they run a great escrow service that allows buyers and sellers to exchange Instagram accounts and payments securely. Fameswap has a great selection of niche accounts: from cars and bikes to luxury and motivation, so you can easily find a relevant target audience. Also, they have a decent amount of Instagram accounts for sale that has over 1M followers.
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Yes, you can. Usually Instagram accounts are sold on online forums, middleman companies, and online marketplaces such as eBay.
Prices vary depending on the follower count and how engaging the audience is. For example, a travel account with 10K followers can retail for $180, and a 1.1M follower one can go up to as much as $40K.
But not only the follower count makes the accounts sellable – you should take into account these things too:
Pitch-perfect username. Let’s be honest, Instagram accounts that have a bunch of numbers at the end don’t look very professional. Avoid that at all costs, and bear in mind that simpler usernames do better!
Niche. Be sure that your account has a specific niche that it fills. This is really important, otherwise, it’s unclear for people how they could monetize it.
Engagement. If the account has a lot of Instagram followers and almost no comments or likes on posts – that’s no good. Ah, and these likes and comments should be organic and not bot-infused!
It’s relatively easy to see whether a certain Instagram account has a fake followers’ count: you have to look for a low engagement rate (comments and likes). Also, when bots comment, they usually comment with automated one-word/one-emoji comments.