Digital Marketing

According to Markets and Markets research, the AdTech market is projected to grow from $579.4B (2023) to $1496.2B by 2030, with an annual growth rate of 14.5%. As the ad verification landscape accelerates, so does the need to collect publicly available real-time data. In this guide, we’ll explore the essential strategies and techniques required to maintain ad integrity, combat fraud, and maximize campaign performance in this ever-changing industry. Our mar...

OK, let’s be honest. There's no secret that some websites hold a huge amount of precious data, such as pricing and product details, content, consumer sentiment, and much more. Accessing such data is extra useful for marketing and research purposes. And boy, oh boy, can it skyrocket your business to the next level.

Web scraping has various uses and can be a huge time saver. It’s helped to start and run many businesses with best llc services, collect data for research, or simply automate boring menial work. But if you’re looking to get into web scraping, you’ll often find it presented as some abstract rocket science. Market research, alternative data, business insights? Sounds nice – but how the heck do I apply that for my needs?  Our friends at Smartproxy asked us (t...

Ad verification is a broad term for things digital advertisers do to make sure their ads appear on appropriate sites. It also checks for ad fraud, fake impressions, and fake ad clicks. If you are buying ads online, there are many techniques you can use to verify your ads. Two common ones done with an ad proxy are: localized ad verification and ad vendor verification. The first one checks how ads appear in other countries, while ad vendor verification prote...

Have you ever woken up all sweaty in the middle of the night with one question in mind: have I done something wrong by scraping Amazon? Well, you can answer this question in several ways. The good news is that they don’t necessarily give you a one-way ticket to scraping prison! Just a quick heads up – this article is for informational purposes only and it doesn’t constitute legal advice.