Product Marketing Manager
At Smartproxy, we’re crazy about big data and all things technology. Driven by the same passion, we create user-friendly solutions to even the most complex data-gathering challenges. Forget about hierarchies – we value fresh ideas and thrive on daily collaboration to bring them into reality. With our strong ownership mindset, we take pride in our work, celebrate our wins, and learn from our failures. Sounds like you? Become a part of a dynamic and innovative team that's shaking things up in the tech industry.
Your responsibilities:
Collaborate closely with the Commercial department to create compelling positioning and messaging for the company's primary products and tools, ensuring alignment with user intentions and buyer personas.
Throughout the entire product lifecycle, oversee cross-functional marketing initiatives, including launches, by coordinating web communication, dashboard communication, email flows, sales materials, and more.
Take full responsibility for daily tasks, establishing timelines and deadlines in coordination with Product Managers for the development and launch of new products.
Continuously analyze product marketing metrics and reports, such as active user base, registration to usage/purchase, and new sales by service type, to identify performance gaps and increase lead acquisition.
Work collaboratively with copywriters, design, and video production teams to produce effective marketing and sales materials, including brochures, videos, infographics, case studies, and similar content.
Develop and implement go-to-market plans for product marketing and manage related projects.
Maintain open communication with design, performance marketing (social media and paid advertising), customer success, product, commerce, and sales teams to ensure consistent alignment of product marketing activities across various channels and teams.
Your experience or skills:
Possessing a minimum of 2-3 years of experience in SaaS product marketing and/or marketing.
Exhibiting fluency in English, demonstrating the ability to deliver error-free content that is free from grammar mistakes, factual errors, and style discrepancies.
Embracing continuous learning by showing a strong motivation to explore proxy and related information technologies, acquiring at least fundamental technical knowledge, and maintaining a keen interest in SaaS marketing trends.
Having experience in conducting market analysis and possessing a working knowledge of web analytics tools.
Demonstrating advanced project management skills, including effectively managing tasks, workload, and meeting deadlines.
Collaborating with cross-functional teams, including design, sales, product, and customer care departments.
Displaying proficiency in project management.
Don't hesitate to apply even if you missed some of the criteria.
Salary:
Gross salary: 2645 - 3800 EUR/month. Keep in mind that we are open to discuss a different salary based on your skills and competences.
Perks & benefits:
Feeling good is your job #1, and we've got your back with plenty of options for taking care of your physical and mental health.
We're all about growth here. Whether it's through online training, onsite courses, international conferences, or working on personal development plans.
From popping champagne over milestones to going on workations, we're always finding new ways to have a blast and make memories as a team.
We'll help you reach new heights with internal career opportunities, knowledge sharing and skill building. Let's soar together!
Get the best of both worlds – work from our well-equipped, cozy office or the comfort of your own home.
Loyalty pays off. Literally, the longer you work with us, the more vacation days you get! Add that sweet extra day to your existing ones.